Realize, revise, reward
You must stand for something.
Originality and purpose takes careful consideration. Together, we uncover and define your unique truths by looking to research, studying the competitive landscape and getting to know you as an individual. With this deep, factual understanding of what sets you apart, we’ll give you the tools to deliver uncommonly simple experiences that reinforce your brand, turn customers into brand champions and position you for long-term growth.
Our first priority is ensuring a win, win, win collaboration.
The audience, ourselves and the client must be mutually rewarded for every project we create.
Clients
ABC, NBC, United Nations, Julliard, Stanford University, BRAVO, NEW YORK TIMES, Atlantic Records, Carnegie Hall, Yo-Yo Ma, Cory Henry, Matisyahu, STUDIO G BROOKLYN, GUITAR CENTER,MOTION ECCENTRICA, GUINNESS BOOK OF WORLD RECORDS, New york FASHION week,Paradox process,Selvadge, HARLEY QUINN PRODUCTIONS, DAVID PASSICK ENT, CMJ, CARPE CLOTHING, KP PICTURES, BLUE BOTTLE COFFEE, COLLECTIVE DREAMS, ARTISTS IN THE KITCHEN, 42ND ST. MAGAZINE, DEMO MY SONG, AND MANY MORE
Commercial Works and Stratagies
Our strategy revolves around these 10 steps
1. Consider your overall strategy.
A strong well established brand will make growing your firm much easier.
But what type of firm do you want?
Are you planning to grow organically?
Your overall business strategy is the context for your brand development strategy, so that’s the place to start. If you are clear about where you want to take your firm, your brand will help you get there.
2. Identify your target clients.
Who are your target clients? If you say “everybody” you are making a very big mistake. Our research clearly shows that high growth, high profit firms are focused on having clearly defined target clients. The narrower the focus, the faster the growth. The more diverse the target audience, the more diluted your marketing efforts will be. So how do you know if you have chosen the right target client group? That’s where the next step comes in.
3. Research your target client group.
Firms that do systematic research on their target client group grow faster and are more profitable (see figure below). Further, those that do research more frequently (at least once per quarter) grow faster still.
Research helps you understand your target client’s perspective and priorities, anticipate their needs and put your message in language that resonates with them. It also tells you how they view your firm’s strengths and your current brand. As such, it dramatically lowers the marketing risk associated with brand development.
4. Develop your brand positioning.
You are now ready to determine your firm’s brand positioning within the professional services marketplace (also called market positioning). How is your firm different from others and why should potential clients within your target audience choose to work with you?
A positioning statement is typically three to five sentences in length and captures the essence of your brand positioning. It must be grounded in reality, as you will have to deliver on what you promise. It must also be a bit aspirational, so you have something to strive for.
5. Develop your messaging strategy.
Your next step is a messaging strategy that translates your brand positioning into messages to your various target audiences. Your target audiences typically include potential clients, potential employees, referral sources or other influencers and potential partnering opportunities, to name a few of the usual suspects.
While your core brand positioning must be the same for all audiences, each audience will be interested in different aspects of it. The messages to each audience will emphasize the most relevant points. Each audience will also have specific concerns that must be addressed, and each will need different types of evidence to support your messages. Your messaging strategy should address all of these needs. This is an important step in making your brand relevant to your target audiences.
SEE ALSO: Why Brand Differentiation is Essential for Professional Services Firms to Succeed
6. Develop your name, logo and tagline.
For many firms, a name change is not required. But if you are a new firm, are undergoing a merger or are burdened with a name that no longer suits your positioning, a name change may be in order. Even if you don’t change your firm name, a new logo and tagline may make sense to better support your brand positioning.
Remember, your name, logo and tagline are not your brand. They are ways to communicate or symbolize your brand. You must live it to make it real.
And don’t make the mistake of showing the new logo around internally to get a consensus. The name, logo and tagline are not for you. They are for your marketplace and should be judged on how well they communicate, not how much the partners like them.
Brand Development for Smart Sofa